Maserati Haute Route Norway 2018 - to Stavanger
Haute Route - The worlds most prestigious multi-day event for amateur riders, coming to Stavanger in 2018 and Tour des Fjords will be co-hosting.
Region Stavanger has over the last months been working with OC Sport to facilitate for the prestigious event Maserati Haute Route Norway. Norway was launched earlier this year, but the final destination has so far been a secret to the general public and the cyclists. Now the global sports marketing and events company can finally launch the Stavanger Region as the host for their new arctic cycling event Maserati Haute Route Norway for the years 2018, 2019 and 2020.
Haute Route is a worldwide series of exclusive classics for amateurs. Each edition consists of several stages. There will be a caravan with medical assistance, mechanical support, broadcast team on motorcycles and massages afterwards. Timing and ranking are taken care of by professional organizers.
Haute Route offers amateur riders the professional experience and is said to be the highest and toughest cyclosportives in the world. Only the top most iconic cols are used and events so far have been organised only in the Pyrenees, the Alps, the Dolomites, the Rocky Mountains and now also along the spectacular Norwegian fjords and mountains.
Region Stavanger is pleased to welcome a new event to the region, especially a prestigious event as the Haute Route. Haute Route has a strong brand and represent quality events that suit this region well. Many of the cyclists follow Haute Route in their events around the world and a highly dedicated cyclists. Manager of Events Anette Larsen Bognø emphasized the importance of this event:
«Tourism is the most rapidly growing industry in the world, and adventure tourism the most growing within this. Launching such an event as Haute Route in this region is an honour and we are pleased to welcome both the event organisers and the participants in the years to come. OC Sport wish to use local expertise for their event, something we found important when we decided to work with them on this. Use of local resources is important for tourism development and employment, and it was natural for us to connect them with Tour des Fjords and Roy Hegreberg. Tour des Fjords represents both quality event management with their own race as well as the local cycling clubs.»
Tour des Fjords has its own Classic Tour, which is organized as a side event to pro race. Here it focuses on the experience and the epic surroundings, as well as to get more people to use the bike as transport. And there are little demand for physics and previous experience. The Haute Route is a slightly different concept.
"This is like getting the bicycle sport's Michelin star. In the next three years, the race will be arranged in Rogaland. There are 400-500 participants who will stay at hotels and eat at the best restaurants in the city. Many people also bring their family. For the region this is fantastic. This is a great niche in activity tourism, one of which is exciting to get a bigger part of. We’re lucky to have amazing destinations for biking and now gaining international attention around them. This will create value creation, says director of Tour des Fjords, Roy Hegreberg.
With Maserati Haute Route Norway in addition to the Tour des Fjords and Hammer Stavanger, we seem to have a good base for greater events like this in the future. And a unique opportunity to attract visitors.
The date of Maserati Haute Route Norway 2018 is not yet confirmed, but it will be in late summer.