Hammer Stavanger 2018
From 2018, Stavanger Region will be hosting the innovative Hammer Series race which features three days of action from the best teams in the world.
The Hammer Series is being developed by Velon, which produces live rider data, videos and social media designed to increase engagement with professional cycling, in partnership with the international sports marketing company, Infront Sports & Media. The first ever Hammer Series event takes place in Limburg in the Netherlands starting on Thursday, June 1, and expands to other selected cities in 2018, one of them being Stavanger, the only Hammer event in the Nordic countries.
About Hammer Series
Hammer is a team-vs.-team race where only one team can win. Each day focuses on a specific cycling discipline where the riders will collect points for their teams: Day 1 features the Hammer Sprint race, on day 2 the riders face the Hammer Climb, and the final day is the decisive Hammer Chase. In Hammer Chase, the leading team after the first two days starts first, the other teams are chasing and the first team over the line will be crowned event champions. Each day will feature multiple laps of 8 to 10 km on a circuit, ensuring that fans always get the ultimate view of the action. Teams will bring a squad of seven riders with five competing each day. Alongside the professional teams’ races, the Hammer Stavanger will feature a festival of cycling including family mass participation activities, sportive races open to the public, a fan village, cycling expo and entertainment. See here the Hammer format explained.
Visit the Hammer Series website for more information.
Velon is a company founded with the objective of engaging fans by creating innovative content such as real-time rider data and thrilling GoPro videos. It has ambitious plans to improve how fans interact with races - before, during and afterwards and connecting with fans everywhere.Velon was founded by 10 WorldTour teams, Team Lotto-NL Jumbo, Team Sunweb, UAE Team Emirates, Team Sky, BMC Racing Team, Cannondale-Drapac Pro Cycling Team, Lotto Soudal, ORICA-SCOTT, Quick-Step Floors Pro Cycling Team and Trek-Segafredo. Today, the company works closely with many other WorldTour and Pro Continental Teams in the peloton in pursuing its objectives.
Visit the Velon website for more information.
About Infront Sports & Media
Infront Sports & Media, a Wanda Sports company, is one of the most respected sports marketing companies in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production, event operation and digital solutions – and has won a reputation for its high standards of delivery.As the number one player in winter sport and with a leading role in football, summer and endurance sports, Infront enjoys long-lasting partnerships with close to 170 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of more than 900 experienced staff working from over 35 offices across more than 15 countries, delivering 4,100 event days of top class sport around the world every year. In November 2015, Infront was integrated into Wanda Sports Holding, part of the Chinese conglomerate the Dalian Wanda Group.
Visit the Infront Sports & Media website for more information.